Real Conversations. Real Strategies. For High-Performing B2B and B2G Sales Leaders.

Sales Game Changes podcast
Women in Sales Podcast
Sales Story Podcast

The Sales Game Changers Podcast brings the voices of the most successful and innovative sales leaders around the globe directly to your ears. Each week, host Fred Diamond—President and Founder of the Institute for Effective Professional Selling—interviews top-performing sales leaders who are transforming how selling is done in complex markets.

In addition to the standard show. there are four shows in the Sales Game Changers family:

  • Women in Sales Leadership: Center for Elevating Women in Sales Leadership president Gina Stracuzzi interviews high-performing women in sales leadership about how they achieved career success.
  • Sales Story and a Tip: Sales professionals share an inspiring sales story and a tip they learned from the story. It’s a ten-minute show also posted on YouTube.
  • Office Hours: Sales Profs Unplugged: We interview college professors who teach sales at the university level.

Whether you lead a high-powered B2B sales team, manage strategic government accounts, or are just getting serious about your sales career, these conversations offer immediately useful ideas, honest lessons learned, and bold inspiration.

Why Listeners Tune In

  • Fresh insights from sales executives at companies like Oracle, AWS, Microsoft, Salesforce, and more
  • Tactical advice on leadership, prospecting, managing change, and leveraging AI in the sales process
  • Unfiltered stories of resilience, reinvention, and what it takes to drive real revenue impact
  • Special series on Women in Sales Leadership, AI for Sales, College Sales Education, and more

With hundreds of episodes and over 1 million downloads, the podcast has become a trusted source of professional development for sales leaders across the globe.

Start Listening Today

You can stream every episode on Apple Podcasts, Spotify, or watch exclusive video interviews on YouTube.

Looking for a place to start? Check out our most popular episodes or explore by topic—leadership, prospecting, AI, public sector, and more.

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