AI and Sales Excellence: Driving Smarter Engagement in a Complex World.

Engaging sales teams, partners, and customers is harder than ever. Buyers are overwhelmed. Sales cycles are longer. Trust is harder to earn—and easier to lose.

The Institute for Effective Professional Selling (IEPS) is your place to learn how to conquer these challenges.

We believe the future of professional selling belongs to organizations that combine human expertise with intelligent automation. AI, when applied thoughtfully, enables sales professionals to focus on what matters most: understanding the customer, building relationships, and delivering value.

That’s why we launched the AI and Sales Excellence Awards—to spotlight companies that are not only embracing AI, but using it to lead, adapt, and thrive in today’s competitive B2B and B2G landscapes.

You see, Artificial Intelligence is transforming every corner of the business world—and sales is no exception. But while the tools have changed, the goal remains the same: to build real relationships, solve customer problems, and drive measurable value. Artificial Intelligence is transforming every corner of the business world—and sales is no exception. But while the tools have changed, the goal remains the same: to build real relationships, solve customer problems, and drive measurable value.

At the Institute for Effective Professional Selling (IEPS), we believe that AI is only as powerful as the people and processes behind it. That’s why we launched the AI and Sales Excellence Awards: to recognize organizations that are not just using AI, but doing it right.

These award-winning companies are using AI to:

  • Streamline complex sales processes without losing the human touch
  • Surface real-time insights that empower reps to sell smarter
  • Align marketing, sales, and customer success around buyer needs
  • Drive scalable, ethical, and repeatable outcomes in competitive B2B and B2G markets

AI is not a shortcut—it’s an amplifier. When used wisely, it elevates sales professionals, enhances decision-making, and builds trust at scale. The companies honored here are setting the standard for what modern selling should look like.

The IEPS has become a standard bearer for best practices using AI to drive sales performance improvement. Contact us now to discuss how we can help you best utilize AI in your sales processes.