Premier Sales Employer Designations

Describe your sales on-boarding and ongoing training. How do you Invest in sales training external and/or internal

The Cvent Sales Academy has become a cornerstone for sales rep success. In fact. The program has won multiple awards including a Stevie Award for Sales Training Program of the Year and the 2018 IEPS Excellence in Sales Training Award. This starts with a 30-day sales onboarding program called Ignite, where every sales rep spends 30 full workdays in training and does not become market-facing until this training is completed. The next 60 days is Cvent’s reinforcement training called Launch where reps invest 3-5 of hours per week in different reinforcement and “second level trainings” in parallel with performing their core job function. The thirdphase is called Accelerate, which incorporates some mandatory continuing education sessions, as well as optional self-paced programs with a library of over 1000 online trainings. The last phase, specifically aimed at our entry-level salesforce, is called Boost, which is an apprentice-like role that combines on-the-job learning, formal sign-offs, and a closer working relationship with senior leaders. This formal training program is supplemented by grass-roots sales meetings and expert-led product trainings.

Lastly, because people want to hear a different voice, Cvent employs outside groups such as IEPS and Korn Ferry to provide a variety of training options for sales reps’ professional growth.

Why is Your Company a Great place to Work for Sales Professionals?

First and foremost, Cvent is built on a sales culture from the top down. Sales reps are highly visible and well respected across all departments of the business. Cvent also invests tremendously in sales reps from a training and resource perspective. We provide most Direct Sales Reps (DS) with a one-to-one SDR pairing, a heavy marketing engine, management support, and lots of sales enablement tools to help perform at a high level. We have a mature and advanced sales training program built to develop those just starting their sales careers to those with many years of sales experience and a comprehensive sales recognition program that runs constantly throughout the year with plenty of opportunities for reps to grab the spotlight.

Lastly, Cvent has a 25-year track record of building achievable, pragmatic comp plans, making compensation expectations realistic, even during the pandemic. In short, this makes Cvent a great company for a salesperson to succeed financially, build a career, develop as a professional, and enjoy coming to work every day. This is why so many salespeople who come to Cvent stay with the company for tenures that far exceed other sales organizations and software companies.

What internal recognition programs do you have, both big and small?

We reward outstanding work and performance in many ways including spot bonuses, gift cards, recognition from leadership, slack channels to call out outstanding performances, and happy hours both in and out of the office. One of our most unique incentives is our annual Business Leaders Retreat for top sales performers to first-class worldwide destinations. This all-expenses-paid reward is for high-achieving sales employees across all levels and divisions of the sales department. Cvent also produces a quarterly award ceremony, with over 800 sales professionals from around the world, to celebrate the quota crushers and game-changers. With a geographically distributed and diverse organization, we have continued our quarterly ceremonies in a hybrid format. It remains one of our most anticipated events for the sales team. During this ceremony, we publicly recognize each individual who has achieved their quarterly quota, and we have a formal nomination and voting process to recognize the best of the best (Game Changers). These folks are recognized live with a speech, video, and in a company-wide newsletter. Lastly, Cvent recognizes our annual top performers such as Cventer of the Year and Leader of the Year, and we recognize 1-5 employees per category (including sales) for their outstanding contributions to the company. Award recipients receive a trophy, cash prize, and an extra day of PTO.