How Can We Help More Women Advance in Sales Leadership?

Women make up nearly half the global workforce—but in B2B sales? We see them fill only 40% of mid-level roles and a dismal 31% at the senior level.

And before anyone reaches for the tired “pipeline problem” excuse: 58% of women say they’d take a lateral move if it meant faster advancement. That’s not a lack of ambition. That’s a lack of opportunity.

So here’s the question

How do we promote more women into sales leadership—and ensure they succeed once they get there?

If you’re a C-suite exec or driving growth strategy, you’ve probably felt this tension. Companies want diverse, high-performing teams—but they’re losing the very women who can deliver. Why? Because too many sales cultures were built without women in mind, and even fewer were designed to help them thrive.

Imagine a company where women leaders don’t just survive—they’re seen, heard, and celebrated as the innovators and impact-makers they are.

The #1 reason women leave sales leadership. Lack of real support and mentorship. Not the generic “everyone gets a mentor” kind—but tailored, strategic, career-elevating support that speaks to the lived experience of women in sales.

Now imagine what your team could accomplish if your women leaders felt equipped, empowered, and set up for success from day one.

At the Center for Elevating Women in Sales Leadership (CEWL), we’re not putting a bow on basic training and calling it development. We’re building bold leaders who shift from managing tasks to shaping strategy. From getting it done to defining what gets done.

The WISL Forum equips women in sales to lead with confidence, innovate with clarity, and drive measurable results. Here’s what participants gain:

• Amplified Influence – Visibility, credibility, and the doors that open with it
• High-Impact Communication – Leading with EQ, authenticity, and presence
• LinkedIn Strategy That Delivers – Attract, connect, and convert like a boss
• Leading with Courage – Confidence and resilience that don’t rattle in a boardroom
• A Positive, Powerful Mindset – Because belief fuels behavior
• Strategic Innovation – Designing and leading initiatives that turn heads—and move the business